Mission:
For the user: heart service to customers, so that the human life colorful.
For employees: to create space for development, enhance the value of staff, improve the quality of work life.

For the society: to promote the healthy development of the cause, and to serve the social civilization and progress.
Operation philosophy:
Honesty, truth, innovation, high efficiency, responsibility!
 Ethics:
We would rather lose money, not lose credibility; pure personhoods, work in just ways;
 Work for the better, treat people sincere and pragmatic; business regardless of size, all equal treatment;
 
Enterprise style:
Serious, responsible, strict, active and efficient
Seriously: excellence, inquisitive
Responsible: the courage to take responsibility, responsible for the end
Strict: strict management, strict punishment. Yanyilvji strict to the law, strict in work flow, strict reward and punishment.
Initiative: take the initiative to accept the task, take the initiative to assume responsibility, take the initiative to find the problem, improve the initiative to improve.
Effect: clear work plan, quick response. Finish today's work, leaving room for tomorrow.